Rejection triage for Meta ads

Every rejected Meta addecoded, fixed or appealed, and tracked until it’s live.

Each rejection costs your team 30 to 90 minutes. We do that work for every one, and a person on your side approves each submission.

Fix or appeal? We tell you, with the policy cited.

We decode the policy, decide fix or appeal, write the justification and keep checking back, for every rejection.

  1. Step 01

    The policy, in plain English

    The exact rule, in plain English, and the part of your ad that most likely triggered it.

    • Policy named and explained
    • The likely trigger, pointed out

    Gut Reset · UGC 02

    Prospecting · broad

    Rejected
    Policy
    Personal health and appearance
    In plain English
    The headline speaks to the viewer about a health condition. That reads as implying the ad knows something about their health.
    Likely trigger
    “Bloated every afternoon?”headline
  2. Step 02

    The whole ad, audited

    Creative, copy, targeting and landing page, checked against that policy, so the fix covers everything a reviewer will see.

    • Creative, copy, targeting, landing page
    • One list of what to change

    Audit · Gut Reset · UGC 02

    Against: Personal health and appearance

    • CreativeBefore-and-after shot of a stomachChange
    • Copy“Bloated every afternoon?”Change
    • TargetingBroad, 18+OK
    • Landing pageClaims match the adOK
    2 things to change before resubmitting
  3. Step 03

    Fix or appeal, drafted for you

    A clear call, with the reason. Then the reworked ad or a policy-cited justification, ready for you to approve.

    • Fix or appeal, with the reason
    • Nothing is submitted until you approve
    Recommendation · Gut Reset · UGC 02

    Fix, don’t appeal.

    The headline breaks the policy as written, so an appeal would argue against the rule itself. Rewording it and swapping the image addresses both findings.

    Draft fixWaiting for your approval
    Headline
    “Afternoons that feel lighter.”
    Image
    Product on a kitchen counter, no body shots
    Policy
    Personal health and appearance
  4. Step 04

    Tracked until it’s live

    We follow every case to the end, because status changes are easy to miss. Stop checking Account Quality every morning.

    • Every case tracked to live
    • You hear when the status changes
    Open casesIllustrative
    • Gut Reset · UGC 02Live
    • Sleep Stack · static 05Appeal sent
    • Zinc Daily · carouselIn review
    • Flex Pay · static 02Fix approved

Catch it before Meta does.

An add-on for new ads: policy risk plus targeting, budget, tracking, UTM and landing-page errors, checked before launch.

  • Policy risk

    Copy, creative and claims read against Meta’s policies.

  • Targeting

    Audiences, exclusions and placements as planned.

  • Budget

    Caps and schedules that match the plan.

  • Tracking

    Pixel and conversion events firing.

  • UTMs

    Parameters present and consistent.

  • Landing page

    Loads, and its claims match the ad.

Pre-launch check · 3 new adsIllustrative
  • Policy riskHeadline names a conditionNeeds fix
  • TrackingPurchase event not firing on the landing pageNeeds fix
  • UTMsutm_campaign missing on 2 adsNeeds fix
  • BudgetDaily caps match the planOK
  • TargetingExisting customers excludedOK
  • Landing pageLoads, claims match the adOK
3 issues to fix before launch. Nothing was changed in the ad account.

What each option does after a rejection

Meta’s tools show the status. Pre-launch checkers look at ads before they go out. Appeal agencies work case by case. We take every rejection from decode to live, and learn which wording gets each policy overturned.

Explains the rejection

Meta’s own tools
Policy name
Pre-launch checkers
Not offered
Appeal agencies
Per case
Citefame
In plain English

Calls fix or appeal

Meta’s own tools
Not offered
Pre-launch checkers
Not offered
Appeal agencies
Per case
Citefame
Every time

Drafts a policy-cited justification

Meta’s own tools
Not offered
Pre-launch checkers
Not offered
Appeal agencies
Per case
Citefame
Ready to approve

Tracks until the ad is live

Meta’s own tools
Shows status
Pre-launch checkers
Not offered
Appeal agencies
Per case
Citefame
Every case

Checks new ads before launch

Meta’s own tools
Pre-submission review
Pre-launch checkers
Yes
Appeal agencies
Not offered
Citefame
Add-on

You approve every submission

Meta’s own tools
You submit
Pre-launch checkers
Not offered
Appeal agencies
Varies
Citefame
Always

Common questions

No. We draft the fix or the appeal, and a person approves every submission before anything goes to Meta.

No. Meta makes the call. We tell you whether to fix or appeal, cite the policy, and track the case until the ad is live.

Yes. Existing rejections can be triaged on day one.

Guides warn that repeated rejections bring more scrutiny to an ad account. Meta also re-reviews approved ads after edits, negative feedback or random checks, so rejections keep coming. Getting the call right from the start helps keep that down.

Meta: Facebook and Instagram.

DTC brands and agencies running lots of Meta ads, especially in health, supplements and finance.

That’s the pre-launch check, an add-on: policy risk plus targeting, budget, tracking, UTM and landing-page errors.

Send us the rejections you have now.

Join the waitlist and we’ll tell you when we can start on your rejected Meta ads.

  • Two-week pilot for agency accounts
  • Built for health, supplements and finance
  • A person approves every submission

Join the Citefame waitlist

We’ll tell you when we can start triaging your rejected Meta ads.

No spam. One email when your spot opens, and you can reply to say no.